Why has depression become fashion?

Hello haters everywhere, we know this title is going to drive you mad (and seriously, that's not good for you in this heat wave!)…Le Futiloscope is taking precautions: we are not saying that being bi-polar is cool. Really. We're just checking out a few troubling things attesting that YES, there is a kind of "Bipolar Pride" lately. Demonstration:

Kanye West's coming out

His latest album, Ye, out last June stupefied everyone. The cover? A Wyoming landscape with the graffiti "I hate being bipolar, it's awesome"! Kanye is neither the first nor the last star to confess his problems: over the last few months it's become an epidemic…but he is the only one to have acclaimed, "I'm bipolar and it's my super power! I'm a super hero!" And when Kanye says it, it carries weight. The Inrocks -the French magazine for hip intellectuals- with their usual measured response, even describe him as a "free-thinking bipolar", does this mean…

 

Angst has become glam?

Yes, glam, and that’s very 2018. The 2016 book by the humorist Dana Eagle’s “How to be Depressed:  A Guide”, was  hilarious.  It’s a kind of inverted self-help book (it even lists the best cities for a meltdown), it’s worth offering to those you think might be interested. But there was not much new in distancing the problem to the second degree:  after all, Woody Allen made a whole career out of his angst!  Even more surprising is the new American magazine Anxy.  Super elegant, super graphic, super intellectual and super snob, you hate yourself for not wanting to be part of the club, especially since their tote bags are much more chic than those girl power ones

 

As for merchandising...

2014 seems a long time ago, that's when Urban Outfitters was booed into taking T-shirts marked "Depression" (ugly as well) off the market. We seem to have lost that protective modesty. The message "I have crippling depression" can be found all over, even on Amazon…the mug with the same message, makes a super pencil holder for the angst ridden. And pins decrying all sorts of charming problems (its OK to be sad, Social Anxiety, etc.…) are sold by the dozens on Etsy. But the best are the adorable little necklaces from the brand Ban.do, whose founder is bipolar, and which sells mostly stuff in rainbow or watermelon colors. Instead of just saying LOVE or PEACE in silver, this time it announces the DEPRESSION or ANXIETY of its owner…so chic and of course, clasped around the necks of all the "it" girls! Regularly sold out, they are presented as a way to start a conversation and to fight against the stigma of depression. Even better, 100% of the proceeds are donated to Bring Change to Mind. Let's be honest, depressive, maybe, selfish, never…