Why are we being thrown out?

Frequently when something’s just about to disappear, we appreciate it the most. A last gasp before the end? Although we pass more and more time glued to our screens, “everybody out!”, is all the rage recently... Le Futiloscope is seeing more and more signs, urging the troops to romp outdoors, instead of growing a “tech neck” (neck wrinkles due to too much smartphone use) …Example, operation Rent a Finn, recently launched by Visit Finland. It celebrates the new trendy insider, who is no longer Street Artist or DJ, but a sort of local version of a forest ranger. It’s about being able to rent for the day people like Timo from Hämeenlinna (“I love the sounds of nature, the calm and whoosh of breaking waves. I want to share this feeling of happiness with the whole world”), or Juho from Kirkonummi (“What inspires me is the simple life in contact with nature”)…we can’t impress on you enough the potential of hick towns with unpronounceable names, but we see the drill. The Norwegians are seriously into the feel good trend with their friluftsliv (great, just when we finally learned how to pronounce the Danish hygge), literally “the art of open air living “, a concept we seem to be running across rather frequently. The #consacré is a festival of campfires, limpid lakes, and oxygenated red cheeks all the while sporting jacquard sweaters.

The English are not to be left behind. When they’re not brexiting they watch ads from the campaign Dirt is Good whose aim is… to send children outside to go to the bathroom, make mud pies and to run through puddles (let’s not forget we’re talking about the United Kingdom): i.e. to immunize them, as a best seller in the UK reminds us. We learn lots of disagreeable things like: a child in Western nations spends less time in the fresh air than a prisoner in jail…that the opus Dirt is Good is sponsored by Omo leaves it open to a few questions, but OK, we get it: a roll in the mud is better than paying homage to the blue light of our computers. Right? Apparently yes!  The occasion to test real Gorpcore clothes (see here) and its materials for camping in the wilds (see there) that have never gone beyond the premises of Wework…Even if the “everyone” they talk about will finish in an all-inclusive resort in the Algarve, we are at least obliged to dream of cooler elsewheres…

And in France? Le Futiloscope is amused to see more and more of our friends going off to Schumacher College in South Devon. Here, in a place clearly much les comfortable than Bourdaisiere Castle, you can reconnect with our mother Gaia, through among other things, a weekend of Spiritual Gardening, an invitation to experience “The Divine in Nature”. It’s the kind of thing the once would have inspired the hippies, today it’s the women into company communications and the digital world, often they’ve already tried sylvotherapy (last year) and a course of yoga-fasting (the year before). It’s all linked, obviously…For those too lazy to learn, Coucoo hotels and their cabins, built in areas a little off the beaten path, but not too far from cities all the same, are a big hit. Bye-Bye the boutique hotel for City Break hello the idea “to be one with your environment”, like at  La Ferme du Vent , the Grée des Landes, at Barn and all those other places that we read about on Instagram. And guess who is on the upswing now? Nature et Découvertes of course! Though for Le Futiloscope they mostly bring to mind a heating pad filled with cherry pits. This year their offer MacGyver was of an absolute chic. Invented exclusively by a very trendy young studio, kites, magnifying glasses, tents, modular constructions…to put together with branches, are enchanting in their design. With this little arty book, not to mention this other one seen by Le Futiloscope NY at the MOMA bookstore, we already have this summer’s ideal kit…

Photo : Dirt is Good Campaign